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Privacy policy

TrackLab (Noixlab LLC) Privacy Policy

Effective Date: Mar 29, 2026

At TrackLab, a brand of Noixlab LLC (“Company”, “TrackLab”, “we”, “us”, or “our”), we are committed to protecting the privacy and security of our users. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, products, and services.

1. Information We Collect

We collect the following types of information when you use our services:

  • Personal Information: Includes your work email address, phone number, billing information, and other identifiers needed to provide our services.
  • Device Information: Information about the devices you use with our services, including GPS tracking data and device IDs, vehicle information (VIN, license plates), and device location.
  • Usage Data: Information about how you interact with our website and services, such as IP addresses, browser types, and usage patterns.
  • Location Data and Drivers: Our devices collect vehicle location and movement data on behalf of our customers. The customer is responsible for notifying drivers, renters and employees whose vehicles are tracked and for obtaining any consent required by law. We process this data only to provide the service.

2. How We Use Your Information

We use your information for the following purposes:

  • Service Provision: To provide and maintain our GPS tracking devices, fleet monitoring software, and data plans.
  • Customer Support: To communicate with you regarding product updates, technical issues, or account inquiries.
  • Improvement: To analyze usage patterns and improve our services and product offerings.
  • Legal Compliance: To comply with applicable laws and regulations, including GDPR and CCPA.

3. Data Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: We may share your personal information with trusted third-party service providers who assist us in delivering our services, such as IoT SIM card providers, payment processors, and cloud storage services. These providers are bound by contractual obligations to protect your data and are prohibited from using it for any other purposes.
  • Legal Authorities: When required by law or in response to a legal request.
  • Third-Party Integrations: If you opt for additional services that integrate with our GPS tracking devices (e.g., software applications), data may be shared with those providers as necessary.

4. Data Retention

Upon cancellation of your subscription, we remove the related devices from our monitoring software and deactivate IoT SIM cards. We then retain your personal data for 3 (three) months to comply with legal obligations or protect our business interests, after which it is deleted.

5. Security

We use appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no system is 100% secure, and we cannot guarantee the absolute security of your data.

Account Security:

TrackLab is not responsible for storing or securing customer authorization credentials (e.g., passwords, API keys). Customers are solely responsible for maintaining the confidentiality of their account login information. TrackLab is not liable for any unauthorized access to customer accounts or data breaches resulting from insufficient password protection or user error.

6. Your Rights (GDPR & CCPA)

  • Access and Correction: You have the right to access and correct the personal information we hold about you.
  • Deletion: You can request that we delete your personal information unless we are required to retain it for legal reasons.
  • Opt-Out of Sale: Under the CCPA, California residents have the right to opt out of the sale of their personal information. We do not sell personal information, but this right is still available to you.
  • Data Portability: You can request a copy of your data in a structured, machine-readable format.

7. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your browsing experience and to collect data about website usage. You can control the use of cookies through your browser settings, but disabling them may affect your experience on our website.

We use the following types of cookies:

  • Necessary Cookies: Required for basic website functionality.
  • Analytics Cookies: Used to collect information about how visitors use our site, helping us improve performance.
  • Advertising Cookies: Used to measure the performance of our ads and, where enabled, to show relevant ads on Google and other platforms. We use Google Analytics and Google Ads. You can manage ad personalization at adssettings.google.com or through your browser settings.

8. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on our website with the “Effective Date” at the top. Continued use of our services after the changes take effect indicates your acceptance of the revised policy.

9. Contact Information

Regarding any questions or concerns on this Privacy Policy, email at info@tracklab.tech, we respond within 45 days.

Address: Noixlab LLC, 2308 Esperanza, Irvine, CA 92618 United States